SMB - Jimmy’z Monte-Carlo
Iconic Monte-Carlo night club wanted to update its vibe (look & feel) and put it back on the list of “Top NightClubs” in the world.
Jimmy’z is 50 years old and is part of the largest hospitality group in Monte-Carlo. It was running things the same way since its opening over a half a century ago. We needed to overcome rooted company traditions and be accepted by club management and staff by slowly applying changes to the artistic process and brand promotion style.
We ‘ve organized more than 250 events in the club since 2014 and have booked some of the best artists in the world: Axwell, Martin Solveig, Tiesto, 50cents, Jason Derulo, Kungs, Erik Morillo, Calvin Harris, Lost Frequencies, Tyga Black Coffee, Solomun, Marco Carola, and more…
We designed a special format for musical evenings such as: Rendez-Vous “Go Deep” in 2018, “POP HEART” (an open music and art concept developed with Nico de Andrea ) in 2017, and “Urban Jimmy’z ”in 2019.
Our efforts have successfully brought Jimmy’z back to being one of the best venues in the industry.
Dance team coordination, costume customization and choreography
Music direction and management of the resident DJ
Creation of several signature events